Rei Endo, a photographer based in Omachi City, Nagano Prefecture, has been involved in snowboarding for many years. In recent years, he has made repeated expeditions to the Arctic Circle, capturing photographs of his interactions with the indigenous people living there and publishing his work. In 2024, his drive and overwhelming expressive power were recognized, and he received the Tsuneko Sasamoto Photography Award , sponsored by the Japan Professional Photographers Society (JPS)
However, his roots lie in the snowboarding community. This exhibition returns to his roots and explores new possibilities for photographic expression. The exhibition also aims to reexamine his roots by reconstructing the vast amount of footage he shot from the 1990s to the early 2000s as artwork
Looking back at the past and looking to the future to express the present, we hope you will come and see these works that will have a major impact on the snowboarding scene
[Event Overview】
▶ September 30th (Tue) - October 4th (Sat)
Hours: 10:30 AM - 6:30 PM (Closed Sundays, Mondays, and public holidays)
Venue: Canon Gallery Ginza / 3-9-7 Ginza, Chuo-ku, Tokyo
▶11/11 (Tue) - 11/15 (Sat)
Hours: 10:00 AM - 6:00 PM (Closed Sundays, Mondays, and public holidays)
Venue: Canon Gallery Osaka / 3-2-4 Nakanoshima, Kita-ku, Osaka City
[Artist profile】

Tsutomu Endo
Born and raised in Omachi City, Nagano Prefecture.
Having witnessed the early days of snowboarding, he began his career in the late 1990s by photographing snowboarders, who were a familiar presence in his life. To date, he has contributed his work to specialized magazines and media outlets on snowboarding culture in Japan, North America, and Europe. He is also devoted to artistic expression related to snow, and has published series of works on snow and glaciers such as "Snow Meditation" and "Memories of Water." Since 2018, he has made repeated expeditions to the Arctic Circle, reliving the lives of the indigenous people who live there, documenting the changes in primitive folklore, and working on creating works while considering the impact of rapidly progressing natural resource development and climate change in the region. In 2024, he received the Japan Photographic Society Newcomer Award and the 7th Tsuneko Sasamoto Photography Award.
Information
"SHAKE-UP THE OLD FUTURE:
The Evolving Form of Snowboard Photography - What Remains in the Traces of Collective Sharing"
Official Website:https://personal.canon.jp/event/photographyexhibition/gallery/endo-shakeup

